Think you'd like the food on your plate more if it was moving? Off-hand, your mind might go to images of worms and other small critters - an unappealing proposition. But a new study by researchers Yaniv Gvili, Moty Amar, and Yael Hallak from Ono Academic College in Israel, researchers Aner Tal and Brian Wansink from the Cornell Food and Brand Lab, and Michael Giblin from the University of Florida, provides rationale for the common use of depictions of food in motion on packaging and in marketing campaigns. The researchers found that, "seeing your food moving makes it seem fresher, and consequently more appealing," explains co-author Aner Tal, PhD, "We're hard-wired to be attracted to motion, so moving objects not only capture our attention but look more appealing."
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